Logisolve is actively interviewing for a Contract to Hire Senior Digital Marketing Analyst position for our Medical Technology Client. We are looking for an individual with deep experience in multiple CRM and Analytics tools as well as Digital business knowledge and understanding of typical loyalty, retention and digital KPIs/quantitative metrics. As the Senior Digital Marketing Analyst you will have the opportunity to develop measurement strategy, plans for global integrated marketing programs and act as the digital analytics subject matter expert.

Position Description

The Senior Digital Marketing Analyst develops measurement strategy, plans and reporting for global integrated marketing programs, ensuring alignment with the overall marketing and communications objectives of the Urology/Pelvic Health division and their franchises.

The successful candidate will act as the digital analytics subject matter expert, consulting with the divisional Digital Marketing and Integrated Marketing Communication team to ensure all programs are set up for success with the appropriate measurement strategy, KPIs, checkpoints and contingency/optimization plans. This is an active and fast paced role, however, as the subject matter expert, you will have the opportunity to really own and shape the position while working with Marketing and Commercial Excellence Leadership.

This role will analyze Healthcare Professional and Patient related communications and performance to business goals.

Qualified candidates will be fluent in today’s digital marketing and analytics ecosystem (I.e. Google Analytics, Google Campaign Manager, Google Ads, Salesforce, Tableau, etc). 

Responsibilities

·        Monitor key metrics and generate daily, monthly, and quarterly reports, as well as critical ad hoc reports, that measure impact of marketing levers, drive strategy and contribute to improved performance of future activations

·        Analyze data from multiple sources across all digital marketing programs, providing tactic-specific response rates, website conversions, multi-touch attribution and, ultimately, impact on sales revenue (ROI)

·        Identify and interpret data, formulate insights and successfully communicate actionable recommendations and implications to core teams

·        Partner with Digital IT/agencies to ensure technical aspects of all digital programs are set-up and tagged properly for measurement

Qualifications

·        Bachelor’s degree required, ideally in Statistics, Economics, Marketing, Business Administration or related field.

·        3+ years of experience in an analytical role within Marketing, Finance or similar functional area including experience in areas such asL

o   creating real-time campaign dashboards

o   ability to QA and find tagging issues

o   visual storytelling skills for campaign reporting

o   advocate for analytics

·        Digital business knowledge and understanding of typical loyalty, retention and digital KPIs/quantitative metrics

·        Deep experience with CRM and Analytics tools  

o   Salesforce Sales & Marketing Clouds, Google Analytics, Tableau, Excel, aHrefs, SEMRush or similar tools. (campaign manager, google ads)

·        Strong analytical, critical thinking, and problem-solving skills and experience in pulling, mining, and synthesizing data into stories

·        Self-motivated and focused on driving new processes, structure and solutions that benefit the business

·        Ability to translate business questions and requirements into IT technical specifications